The social media phenomenon is grounded in connecting networks of friends, colleagues, family members, and those sharing an interest or cause. Today’s savvy planners are alert to using social networking sites to go beyond one-to-many marketing.

Successful use of this new realm requires more than simply posting meeting information on Twitter or Facebook. A smart strategy begins with using texting, mobile communication, and other social media tools to create a real community of interest around your event -- a back and forth that generates excitement and buzz!

Outsources can work with you to develop and deploy an approach that incorporates the right mix of social media into your overall marketing plan -- maximizing your return while minimizing staff time -- to ensure that your efforts are viewed as authentic and compelling.